In 1972, Continental Societies, Inc. initiated its national program "Operation Awareness; HEER -- Health, Education, Employment and Recreation".  Each component of our programmatic thrust was chosen because of its significance in the lives of all children and youth. In 1977, a fifth component, Arts and Humanities, was added.  These five areas provide the structure for continental service to the children we serve from babies to college students.

The Washington, DC chapter surveys, investigates, and reports the needs and problems of children and youth in its community and subsequently initiates and implements programs, projects, and activities in these areas designed to meet the community's needs. The projects range from health fairs and drug abuse programs to community health awareness seminars. "Reading is Fundamental" sponsorships, tutoring and scholarships awards, career and employability and job placement workshops, as well as cultural programs, etiquette and leadership academies all contribute to uplifting the lives of underserved children.

Special programs are developed to provide exposure to college campuses for students, stimulate their minds, broaden their cultural awareness, and brighten their future. The components of the Five Point Programmatic Thrust work independently collectively to maximize readiness future leaders.